Froala Editor v4.2.0 is Here LEARN MORE

Skip to content


Froala was a perfect match having a great user experience, out-of-the-box features, and very good customer support.

Phil Freo

Head of Product/Engineering

Why Froala?

  • Great user experience
  • Complete solution
  • Out of the box features
  • Secure
  • Good customer support
  • Very fast turnaround for reported problems
  • Works for emails

Don't reinvent the wheel.

About is an inside sales CRM for startups and SMBs which increases the productivity by having all your sales communication in one place. It all started as ElasticSales, a team of salespeople doing sales on demand around Silicon Valley. Team

To make the whole process more efficient, they built several internal tools that eventually became the secret sauce for generating millions of dollars in sales for hundreds of venture backed Silicon Valley startups. Fortunately, their secret sauce is available for the entire world as a sales software since January 2013.

One year later, was a profitable company and today has thousands of happy customers.

We use Froala to add rich text editing to emails sent from our platform.

— Phil Freo & Froala

The engineering team used Python, Javascript (Backbone.js and React), and Froala WYSIWYG Editor to develop the Inbox feature which enables users to write rich email within the app. Together with phone and voicemails, email is one of the main tools that salespeople use on daily basis, and inbox was designed to manage all of them in one place. Inbox

The user interface for sending emails was an important aspect for the Inbox feature. However,'s intention was never to fully replace Google Mail, but rather offer a seamless sales email experience for their users. For this they needed a WYSIWYG HTML editor: "We wanted to spend our time adding unique value creating sales-focused tools without having to reinvent the wheel."

We were looking for a complete solution that handled text formatting, image uploading, etc. in a very polished way.

— Phil Freo

Created by successful salespeople for salespeople, has a suit of sales optimization tools, and Inbox deals with everyday seamless emails. Froala WYSIWYG HTML Editor was key in making that happen.