Customer Stories

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We usually don’t like to talk about ourselves, but we’re very happy when our customers do. Every day we receive appreciation messages and we have a lot of customers saying how our rich text editor had a positive impact on their business. That’s what we’re passionate about, that’s what drives us and why we do this.

Our mission at Froala is to make web editing great for all of you and impact millions of lives, starting with developers, then businesses and lastly the end users. Millions of people write content in a rich text editor daily, and for all of them it should be a seamless daily experience, that’s the best way to measure the level of intuitiveness. This is how web text editing works with the Froala rich text editor.

To understand our customers and users even better we have built strong relationships with people and together we created the first 2 customer stories. Since our rich text editor is used in a wide variety of web applications, the customers we spoke with are from very different industries: CRM and games, film, media & entertainment.

Sales CRM

One of them started as a team of salespeople around Silicon Valley that managed to generate millions of dollars in sales. The secret sauce for their success has today become available for all of us under the name of

We use Froala to add rich text editing to emails sent from our platform.

— Phil Freo

What needed is basically a rich text editor that works out of the box, a complete solution, in a very polished way, so that they can focus on adding value to their sales CRM and Froala rich text editor was a perfect match.

Games. Film. Media & Entertainment

The other is a bootstrapped and profitable company, with almost 3 million unique visitors every month and hundreds of thousands of registered members. It is the leading showcase platform for artists used by major studios such as Blizzard Entertainment, Riot Games and Industrial Light & Magic. Their name is ArtStation.

The way we are using Froala is quite unique because it is very media heavy.

— Leonard Teo

ArtStation’s requirements were pretty heavy, handling all kinds of media such as images, video embeds (YouTube, Vimeo), Sketchfab 3D embed, Marmoset Viewer 3D uploads and in the future they are looking to support 360 panos. This is a challenge for any rich text editor, actually they tested 5 different editors before Froala and every single one failed in some way.

Summing Up

From out of the box features that simply work to heavily extended, Froala editor can handle any challenge.

What both of our customers have in common is the passion to deliver the best experience for their users and Froala Editor was a key element into achieving this. Have a story worth sharing? We’re more than happy to meet you, just leave us a comment below.

Posted on May 9, 2017

Nitin Verma

Nitin Vermaa former writer for Froala, showcased exceptional talent and dedication during their tenure with the company.

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