New Froala Editor v5.3.0 is here – Learn More
How an NHS-focused learning platform empowered non-technical users to create consistent, professional content
Reduced support tickets
Faster content turnaround
Self-service content management
About People Alchemy
People Alchemy provides a SaaS learning and development platform that supports workplace learning, behaviour change, and performance improvement. Their core products are a Learning Workflow Platform and an ePortfolio system.
The company works primarily with NHS Trusts and corporate L&D teams to support programmes such as the Care Certificate, Preceptorship, Clinical Skills, leadership development and much more.
Their Mission: Turn learning into measurable results through practical tools that make learning transfer easy for everyone.
Who uses the platform
People Alchemy’s platform serves L&D teams and education departments in medium-to-large organisations, including NHS Trust administrators and clinical educators.
The Challenge
People Alchemy’s platform depends on editable digital learning pathways, templates, and reflective forms. Customers need to create and maintain this content without technical knowledge. Enabling non-technical users to edit and manage content easily is critical to adoption and long-term scalability.
Before implementing Froala, the team faced several content creation obstacles:
- Inconsistent formatting and layout across content pages
- Text only fields were just not rich enough in looks
- Administrators often needed developer support to get things formatted as they needed
- Limited control and poor user experience with the previous editor
- Time-consuming process to convert Word-based materials into web-ready content
- Needed an editor that worked well for both advanced users and casual learners
Why People Alchemy Chose Froala
The team had previously used TinyMCE but made the switch to Froala. The deciding factors were clear.
"We previously used TinyMCE but switched to Froala because of the better functionality and ease of use for non-technical users. Froala was easier to customise and integrate into our system. The interface is cleaner and more intuitive. Licensing and embedding model suited our SaaS architecture."
Key Advantages
👤
Better functionality for non-technical users
Superior ease of use compared to alternatives
🔧
Easier customization and integration
Simple to integrate into their PHP (Yii) application
✨
Cleaner, more intuitive interface
Modern design that reduces learning curve
📄
SaaS-friendly licensing
Embedding model suited their multi-tenant architecture
Integration Experience
Technical Setup
People Alchemy integrated Froala into their PHP (Yii) application. The process was straightforward.
"Straightforward integration with our PHP (Yii) application. Required only minor customisation of toolbar options. Documentation and examples were clear and easy to follow. Upgrades have been stable with no major compatibility issues."
For teams working with similar tech stacks: Froala’s PHP SDK documentation provides step-by-step guidance for server-side integration.
Performance in production
"The editor loads quickly and runs smoothly. No noticeable impact on page performance, even when we are loading the editor on many input fields on the same page. Works well on tablets and mobile devices used in clinical environments."
Features That Made the Difference
The team identified several Froala features that have had the biggest impact on efficiency:
⚙️
Customisable toolbar with role-based controls
Allows different user types to see only the options they need
📋
Eliminates the tedious manual formatting work when migrating existing materials
🖼️
Image handling with Filestack and embedding tools
Make it easy to add visual elements to learning content
💻
Clean HTML output
Integrates smoothly with platform styles
🔌
Plugin-based structure
Allows tailored configuration for specific use cases
User Adoption
"Very short learning curve. Administrators doing more complex stuff became comfortable after a short introduction. End-users found it intuitive and familiar from the start."
User feedback
The response from content creators and editors has been positive:
Simplicity
Users appreciate the simplicity
Self-sufficiency
Being able to create well-formatted content without technical help
Excellent usability
Generally excellent usability across the platform
Practical tip from the team: When users paste content from Teams or Outlook, advising them to paste as plain text first, then use Froala to format, produces the best results.
Results
Workflow improvements
The integration of Froala has led to significant improvements in several key areas:
Reduced support requests
Reduced the number of support requests related to formatting
Direct content management
Admin teams now manage content directly without involving developers
Faster turnaround
Faster turnaround times for content updates
Enhanced learner output
Learners can create more polished reflections and evidence entries for assessors
Content quality
"Content now looks more consistent across templates and learning pathways. Easier to maintain a standard visual style for each organisation. Less manual clean-up or formatting correction required."
Business impact
These operational improvements translated into tangible business value:
Improved self-service
Improved self-service content management for customers
Reduced support workload
Reduced support workload for the technical team
Faster onboarding
Faster onboarding and setup for new clients
Higher satisfaction
Higher customer satisfaction and smoother implementation processes
In Their Words
"Froala gives us a fast, flexible, and easy-to-use editor that empowers non-technical users to create clean, consistent content."
Looking Forward
Froala is now a core part of People Alchemy’s platform. As the team puts it: “it mostly just works.”
Areas where the team would welcome future improvements:
- Enhanced paste handling for web content
- Better keyboard navigation for accessibility compliance
- Built-in accessibility checking for WCAG compliance of created content
Try Froala for Your Platform
If your team needs a WYSIWYG editor that non-technical users can adopt quickly while still offering the customisation developers need
